Macau – Thursday, April 28, 2016 – Since its opening, Studio City has quickly established itself as Asia's entertainment capital, featuring a host of “world’s first” entertainment attractions, exceptional gourmet dining experiences and a high-energy retail environment. Its spectacular figure-8 Ferris wheel – Golden Reel – has already become a new iconic landmark in Macau. This summer, its newly launched “Fortune at Studio City” campaign is set to give away a total of over HK$88,888,888 in prizes. With the “Fortune in Your Hand” instant winning games, all visitors will get a series of prizes opportunities and a chance to win the daily grand prize of HK$88,888 in cash. For guests from afar, the “Scratch and Win at Studio City” online game is accessible via computers or mobile devices to win prizes.
From now till July 24, 2016, every visitor at Studio City is a guaranteed winner with a complimentary “Tear-Off Card”. Its easy-to-follow instructions unveil a series of “Fortune in Your Hand” instant rewards. The rewards include:
On top of the “Fortune in Your Hand” rewards, Studio City has even more surprises in place! Sign up as a Studio City member to join our Free Lucky Draw that takes place daily from 10am to 9pm at Studio City’s Times Square Macau. The total of over HK$88,888,888 in prizes includes many F&B offers, attraction tickets, and much more. Visitors can even win our daily grand prize of HK$88,888 in cash!
Good fortune doesn’t stop on location at Studio City. Starting May 4, 2016, visitors from around the world are also encouraged to play our “Scratch and Win at Studio City”online game by visiting Studio City’s official Facebook page, Sina Weibo or WeChat official account. Visit http://fortuneinyourhand.mcepromotion.com/en and try your luck!
Studio City is designed to be the most diversified entertainment offering in Macau. On top of the impressive “world’s first” attractions, such as Golden Reel, The House of Magic, Batman Dark Flight and Warner Bros. Fun Zone, there are many unique entertainment experiences that are free of charge, including the floating “Magic Orb”, the amazing hologram multi-media experience at Times Square Macau and the complimentary magic performance when you dine at Shanghai Magic.
With summer approaching, Studio City takes pride in setting the benchmark for water-based family attractions in Macau with its world-class water and recreation facilities. RiverScape, an over 450 meter long adventurous water recreational ride is set to reopen for summer on May 1. The ride is split into 3 routes; each differs in length and offers a distinct adventure for fun seekers alike. With exciting water slides, fun-kids-pool and a man-made beach, Riverscape guarantees a full day of summer fun. Visit the Studio City official website or call (853) 8865 6656 to inquire about our special offer that includes admission to RiverScape and the Cabana Bar “Riverside” Barbecue Buffet.
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Studio City Room Booking Hotline:
[Macau] +853 8865 6868
[China Toll Free] 4001203228
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Studio City Official Website:
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Studio City – This is Entertainment.
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Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. The Company may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the gaming market and visitation in Macau and the Philippines, (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) our anticipated growth strategies, (v) gaming authority and other governmental approvals and regulations, and (vi) our future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as “may”, “will”, “expect”, “anticipate”, “target”, “aim”, “estimate”, “intend”, “plan”, “believe”, “potential”, “continue”, “is/are likely to” or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company undertakes no duty to update such information, except as required under applicable law.
About Melco Crown Entertainment Limited
Melco Crown Entertainment, with its American depositary shares listed on the NASDAQ Global Select Market (NASDAQ: MPEL), is a developer, owner and operator of casino gaming and entertainment casino resort facilities in Asia. Melco Crown Entertainment currently operates Altira Macau (www.altiramacau.com), a casino hotel located at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated urban casino resort located in Cotai, Macau. Melco Crown Entertainment’s business also includes the Mocha Clubs (www.mochaclubs.com), which comprise the largest non-casino based operations of electronic gaming machines in Macau. The Company also majority owns and operates Studio City (www.studiocity-macau.com), a cinematically-themed integrated entertainment, retail and gaming resort in Cotai, Macau. In the Philippines, Melco Crown (Philippines) Resorts Corporation’s subsidiary, MCE Leisure (Philippines) Corporation, currently operates and manages City of Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail and entertainment integrated resort in the Entertainment City complex in Manila. For more information about Melco Crown Entertainment, please visit www.melco-crown.com.
Melco Crown Entertainment has strong support from both of its major shareholders, Melco International Development Limited (“Melco”) and Crown Resorts Limited (“Crown”). Melco is a listed company on the Main Board of The Stock Exchange of Hong Kong Limited and is substantially owned and led by Mr. Lawrence Ho, who is Co-Chairman, an Executive Director and the Chief Executive Officer of Melco Crown Entertainment. Crown is a top-50 company listed on the Australian Securities Exchange and led by Mr. James Packer, who is also Co-Chairman and a Non-executive Director of Melco Crown Entertainment.
About Studio City
Studio City takes Macau’s entertainment destination proposition to unprecedented new levels, by providing a ‘next generation’ of outstanding entertainment-driven leisure destination experiences that will help the territory’s evolution into a truly international tourism center.
The Hollywood-themed studio-concept resort is a thrilling new cinematic inspired entertainment and leisure destination and is designed to be the most diversified entertainment offering in Macau. Ideally located on Cotai, close to the Lotus Bridge immigration point connecting Hengqin Island and a future station-point for the Macau Light Rapid Transit (LTR), Studio City is determined to deliver more world-class entertainment amenities than any integrated resort in the market.
Studio City’s stunning Art-Deco facade includes an iconic “Golden Eye” gondola ride which straddles the resort’s two-tower hotel at a height of some 130 meters. The integrated resort will provide the ultimate in sophisticated leisure entertainment, hotel, retail, dining and lifestyle experiences.
The resort’s innovative entertainment offerings include “Studio City Event Center”, a 5,000-seat multi-purpose entertainment center designed to host live concerts, theatrical and sporting events; and “Studio 8”, a 300-seat live-audience TV broadcast studio for reality and game-show productions distributed in the Asia region. The entertainment experiences also include a magic theatre “The House of Magic” and a Warner Bros. Batman-themed motion ride “Batman Dark Flight”, a 36,000 sq. ft. family entertainment center “Warner Bros. Fun Zone” for kids filled with Warner Bros.’ and DC Comics’ franchise characters and play-rides, together with “Pacha Macau” which will bring Ibiza-style nightlife to Macau.
Studio City is destined to deliver an unparalleled leisure entertainment and hospitality experience, strengthening the depth and diversity of Macau’s leisure, business and tourism proposition as a leading visitor destination in Asia.
For media inquiries, please contact:
Mazarine Asia Pacific
Tel: +86 21 53089680 ext. 806 / +86 186 2169 0637
Tel: +86 21 53089680 ext. 811/ +86 150 2121 9462
Melco Crown Entertainment
Tel: +853 8868 7273
Tel: +853 8868 7558
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