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STUNNING ENTERTAINMENT-INSPIRED STUDIO CITY SHOWCASE UNVEILED IN BEIJING


BEIJING - May 8, 2015 – Melco Crown Entertainment Limited (SEHK: 6883) (Nasdaq: MPEL) (“Melco Crown Entertainment” or the “Company”), a developer, owner and operator of casino gaming and entertainment resort facilities in Asia, today officially launched a three-day Studio City Experience China Roadshow at Parkview Green FangCaoDi in Beijing.

Envisioned by Mr. Lawrence Ho, the US$3.2 billion Studio City is a thrilling new cinematically-themed entertainment and leisure destination in Macau that is set to become Asia’s Entertainment Capital, and to take Macau’s entertainment destination proposition to unprecedented new levels.

 

Hollywood icon and Academy Award-winning director Martin Scorsese featured in a special personal video message to Beijing today to reveal further details of his short-movie “The Audition” – starring a stellar A-list line-up of Leonardo DiCaprio, Robert De Niro and Brad Pitt – as part of the launch of a stunning China-wide showcase of Melco Crown Entertainment’s new cinematically-themed leisure destination resort in Macau: Studio City. 

 

Mr. Scorsese provided insights on a ‘making of’ sequence from his new special short movie, set around a Studio City storyline, which, in a world first, brings Hollywood stars DiCaprio, De Niro and Pitt together in a film. “The Audition” will premiere at the grand opening of Studio City.

 

“I am very happy to be talking to our media friends in Beijing and to tell them a little more about the plot of ‘The Audition’,” said Mr. Scorsese. “To put it simply, it is a short film that is all about competition between these masters of movie-acting, each of them going out for the same part in a theoretical movie, supposedly to be directed by me, set around Studio City.

 

“I cannot tell how much fun I have had working in collaboration with Brett Ratner, with Lawrence Ho and James Packer, and, it goes without saying, with Leo, Bob and Brad. I am looking forward to our picture's world premiere at Studio City's grand opening. And I hope that our audience in China will enjoy watching ‘The Audition’ as much as we enjoyed making it.”

 

The three-day Beijing showcase premiere provides a first opportunity for media and consumers in China to discover the thrilling new leisure entertainment attractions to be experienced at Studio City, the new Asia’s Entertainment Capital.

 

Mr. Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown Entertainment said: “Studio City, along with our highly successful City of Dreams Macau, is strategically developed to fulfil the leisure and entertainment needs of enthusiastic leisure destination travellers across China, regionally and internationally.

 

“As a pioneer in bringing innovative entertainment into Macau, Melco Crown Entertainment’s highly diverse portfolio of leading entertainment partnerships enables us to deliver, within Studio City, more world-class entertainment amenities than any integrated resort in the market.  

 

“We are dedicated to creating a new era of entertainment-driven leisure experiences in Macau, supporting the Central and Macau governments’ stated aim, to further broaden the economic diversification and continued evolution of Macau and its leisure and tourism industries.” 

 

Unparalleled World-Class Entertainment

Visitors were introduced to the entertainment and leisure destination lifestyle experiences of Studio City on an epic scale, unmatched in Macau or indeed across Asia. Key highlights include:

 

Unique Leisure and Destination Lifestyle Experiences

As Asia’s New Entertainment Capital, Studio City will also offer the ultimate in sophisticated hotel, retail and dining experiences, designed to appeal to the wide spectrum of leisure-destination seekers from across China, Asia and around the world.

The special launch roadshow event also saw the official launch of the Studio City Weibo site with a unique photo ‘selfie’ opportunity. Visitors can picture themselves with the Hollywood stars and create their own special, personalized, Studio City “The Audition” movie poster to post to the Studio City Weibo site – with the chance to win fabulous prizes.

 

“Beijing is among the top markets in terms of the number of Chinese visitors to Macau in 2014. These are visitors with discerning tastes and a growing demand for world-class leisure experience, which Melco Crown Entertainment’s extensive portfolio of innovative entertainment offerings will satisfy. The city is thus a key market to us”, explained Mr. Ted Chan, Chief Operating Officer of Melco Crown Entertainment. “I hope our China showcase and our exciting Hollywood-inspired entertainment proposition demonstrates the importance we place on meeting the needs and demands of the Chinese leisure destination-seeker.

 

“We are highly confident that Studio City, with its wide range of entertainment-inspired leisure and lifestyle experiences, is ideally positioned to further enhance the leisure destination appeal of Macau amongst ever-growing demand, not only from China, but also the regional and international leisure-seekers as we work to bring new and unique non-gaming attractions to the region.”

 

Studio City is ideally located on Cotai, Macau, close to the Lotus Bridge immigration point which connects with Hengqin Island, and a future station-point for the Macau Light Rapid Transit. This Hollywood-themed studio-concept resort is set to become the new Asia’s Entertainment Capital.

 

Safe Harbor Statement
This release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. The Company may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties.  Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the gaming market and visitation in Macau and the Philippines, (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) our anticipated growth strategies, and (v) our future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as "may", "will", "expect", "anticipate", "target", "aim", "estimate", "intend", "plan", "believe", "potential", "continue", "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this release, and the Company undertakes no duty to update such information, except as required under applicable law.

 

About Melco Crown Entertainment Limited
Melco Crown Entertainment, with its shares listed on the Main Board of The Stock Exchange of Hong Kong Limited (the “Stock Exchange”) (SEHK: 6883) and its American depositary shares listed on the NASDAQ Global Select Market (NASDAQ: MPEL), is a developer, owner and operator of casino gaming and entertainment casino resort facilities in Asia. Melco Crown Entertainment currently operates Altira Macau (www.altiramacau.com), a casino hotel located at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated urban casino resort located in Cotai, Macau. Melco Crown Entertainment’s business also includes the Mocha Clubs (www.mochaclubs.com), which comprise the largest non-casino based operations of electronic gaming machines in Macau. The Company is also developing the planned Studio City (www.studiocity-macau.com), a cinematically-themed integrated entertainment, retail and gaming resort in Cotai, Macau. In the Philippines, Melco Crown (Philippines) Resorts Corporation’s subsidiary, MCE Leisure (Philippines) Corporation, currently operates and manages City of Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail and entertainment integrated resort in the Entertainment City complex in Manila. For more information about Melco Crown Entertainment, please visitwww.melco-crown.com.

 

Melco Crown Entertainment has strong support from both of its major shareholders, Melco International Development Limited ("Melco") and Crown Resorts Limited ("Crown"). Melco is a listed company on the Stock Exchange and is substantially owned and led by Mr. Lawrence Ho, who is Co-Chairman, an Executive Director and the Chief Executive Officer of Melco Crown Entertainment. Crown is a top-50 company listed on the Australian Securities Exchange and led by Chairman Mr. James Packer, who is also Co-Chairman and a Non-executive Director of Melco Crown Entertainment.

 

About Studio City
Studio City, when it opens, is set to take Macau’s entertainment destination proposition to unprecedented new levels, by providing a ‘next generation’ of outstanding entertainment-driven leisure destination experiences that will help the territory’s evolution into a truly international tourism center.

 

The Hollywood-themed studio-concept resort is a thrilling new cinematic inspired entertainment and leisure destination and is designed to be the most diversified entertainment offering in Macau.  Ideally located on Cotai, close to the Lotus Bridge immigration point connecting Hengqin Island and a future station-point for the Macau Light Rapid Transit, Studio City will deliver more world-class entertainment amenities than any integrated resort in the market.

 

Studio City’s stunning Art-Deco facade includes the highest Ferris wheel in Asia which straddles the resort’s two-tower hotel at a height of some 130 meters. The integrated resort will provide the ultimate in sophisticated leisure entertainment, hotel, retail, dining and lifestyle experiences.

 

The resort’s innovative entertainment offerings include “Studio City Event Center”, a 5,000-seat multi-purpose entertainment center designed to host live concerts, theatrical and sporting events; and “Studio 8”, a 300-seat live-audience TV broadcast studio for reality and game-show productions distributed in the Asia region. The entertainment experiences also include a magic theater “The House of Magic” and a Warner Bros. Batman-themed motion ride “Batman Dark Flight”, a 40,000 sq. ft. family entertainment center “Warner Bros. Fun Zone” for kids filled with Warner Bros.’ and DC Comics’ franchise characters and play-rides, together with “Pacha Macau” which will bring Ibiza-style nightlife to Macau.

 

Studio City is destined to deliver an unparalleled leisure entertainment and hospitality experience, strengthening the depth and diversity of Macau’s leisure, business and tourism proposition as a leading visitor destination in Asia.

 

For further information on Studio City visit: www.studiocity-macau.com/sc and follow us on Sina Weibo at www.weibo.com/studiocity.

 

Melco Crown Entertainment
For investment community, please contact:
Ross Dunwoody
Vice President, Investor Relations
Tel: +853 8868 7575 or +852 2598 3689

Email: rossdunwoody@melco-crown.com  

 

For media enquiry, please contact:
Maggie Ma
Head of Corporate Communications
Tel: +853 8868 3767 or +852 3151 3767
Email: maggiema@melco-crown.com

 

Strategic Public Relations Group (Beijing office)
Janelle Jiang
Tel: +8610 8580 4258-308

Email: janelle.jiang@sprg.com.cn

 

Strategic Financial Relations Limited
Angela Ng 
Tel: +852 2864 4855
Email: angela.ng@sprg.com.hk


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